Basic business contracts: Non-disclosure agreement

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One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under terms of a legal contract. The inestimable damage when information is provided to competitors or made public could devastate a company’s […]

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Create your editorial calendar

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Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Marketing return on investment

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Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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