Aggregate volumes of great content easily with an RSS feed reader

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Save time while enhancing thought leadership by sharing You want lots of great content to impress your web visitors that you are a knowledgeable thought leader. Stay on top of key legislation and trends affecting your industry. Cull through volumes quickly with a feed reader; then review and publish commentaries on the news. You don’t […]

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Track images with inventory template

Image of words for various types of image content

Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image and software assets. Benefits Here are some important reasons to use an image asset inventory list: Protect commercial interests Adhere to […]

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How to close with multi-touch marketing

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Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Jumpstart ROI with paid media measurement

Image of marketing metrics CPO, CPA, CPM, CPC

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to acquire a customer is an ongoing challenge. Metrics must be monitored and analyzed regularly. Changes to improve results can begin immediately […]

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