Marketing asset management made easy

Image of file cabinet with various words for types of content

Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated outside the company, such as interviews hosted externally. Proper documentation will save hours and possibly the need and expense of complete […]

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Protect your business with proper disclosures & disclaimers

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Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard your organization. Post appropriate notices to protect products, intellectual property, copyrights and trademarks conspicuously on web sites. Certain products and services […]

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Track images with inventory template

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Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image and software assets. Benefits Here are some important reasons to use an image asset inventory list: Protect commercial interests Adhere to […]

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Multi-touch marketing

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Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Basic business contracts:

Image is of the word "Confidential"

Non-disclosure agreement One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under terms of a legal contract. The inestimable damage when information is provided to competitors or made public could devastate […]

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Create your editorial calendar

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Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Marketing return on investment

Image of ROI formula, revenues divided by marketing expenditures

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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