Improve mobile user experience to punch up conversions

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Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or smartphone. What’s more, Google penalizes sites that are unfriendly to mobile devices by lowering their search rankings. It takes just a […]

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Control content rights when sharing

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Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research, data, science, audio, video and music choose rights and the appropriate Creative Commons logo to mark their decision to provide materials […]

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Marketing asset management made easy

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Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated outside the company, such as interviews hosted externally. Proper documentation will save hours and possibly the need and expense of complete […]

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Protect your business with proper disclosures & disclaimers

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Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard your organization. Post appropriate notices to protect products, intellectual property, copyrights and trademarks conspicuously on web sites. Certain products and services […]

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Track images with inventory template

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Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image and software assets. Benefits Here are some important reasons to use an image asset inventory list: Protect commercial interests Adhere to […]

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Multi-touch marketing

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Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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