Marketing return on investment

Image of ROI formula, revenues divided by marketing expenditures

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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Marketing success: track trends in analytics

Image of word Analytics

Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for each service that you use: Google Analytics, WordPress, Facebook, Twitter including traditional media. Certainly, pull and analyze these individual statistics. But […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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