7 great free templates for business planning, marketing strategy and productivity

Image of the words free; that means no charge and cash register

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for myself because I couldn’t always find what I wanted out there. 1. Sharpen business focus through discovery Over 100 questions to help […]

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How to close with multi-touch marketing

Image of woman looking at multiple media

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Marketing return on investment

Image of ROI formula, revenues divided by marketing expenditures

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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