Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a percentage of sales to their marketing budgets. However you arrive at a cost-per-order goal, the exercise to review and estimate costs […]

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Bootstrap your marketing

Bootstrap Marketing

Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their website and blog capabilities these days. With growth, a business can continue to expand media options and still make media accountable. […]

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