Marketing asset management made easy

Image of file cabinet with various words for types of content

Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated outside the company, such as interviews hosted externally. Proper documentation will save hours and possibly the need and expense of complete […]

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Track images with inventory template

Image of words for various types of image content

Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image and software assets. Benefits Here are some important reasons to use an image asset inventory list: Protect commercial interests Adhere to […]

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Multi-touch marketing

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Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Create your editorial calendar

Image is a calendar

Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a percentage of sales to their marketing budgets. However you arrive at a cost-per-order goal, the exercise to review and estimate costs […]

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Sharpen business focus through discovery

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Exercise shapes funding and planning strategies Answers to this selection of 200 questions help startups craft mission, vision and value statements, business plans and executive summaries, write tag lines and even carve out cornerstones, such as naming an entity, its products, services or web domain. Stakeholders delve through strengths, weaknesses, opportunities and threats (SWOT), extracting […]

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