Direct response television savings

Chart depicting difference between DRTV and traditional TV costs

Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of traditional rates, which is why I am mystified that more advertisers, if not all, don’t take advantage of direct response television […]

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The critical importance of the voiceover

Image of microphone and headphones

What do these brands have in common? HP                                     Apple                            Corona                                Sprint Dell                                   Reese’s                          NBC   […]

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