You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up with former colleagues. It’s “watering” that has led to every job I’ve ever had and some incredible opportunities; simply put, it’s just lead nurturing.
If you haven’t taken advantage of your network in LinkedIn yet or want to do more, there’s a nifty free service that will periodically send you clips of press and articles about your contacts. Called Connections in the News, it’s a no-brainer to take advantage of opportunities to reconnect and start or resume a conversation.
Here’s the top of a clip with snippets of press for six of my contacts. I’ve included the entire email with all six as a download. Isn’t this neat?
What a great way to provide a salesperson with an excuse to touch base with a prospect or client. I love getting these emails; it’s a chance to see passion projects of friends and colleagues as well as their promotions and progress in their careers.
Interested? Here are the steps to change your settings so you can get these messages too. Choose the Communications setting within LinkedIn’s system to see what’s new.
Managing Your Email Settings for Connections In The News
You can control your settings for Connections In The News emails from your Settings & Privacy page.
To access your Connections In The News email settings:
- Click the Me icon at the top of your LinkedIn homepage.
- Click Settings & Privacy.
- On the Communications tab, click Email frequency in the Basics section..
- Click Details next to Network Updates.
- Use the toggle to the right of Connections in the news to turn emails On or Off.
Note: If your email settings are set to On, you can choose your delivery frequency by clicking Recommended, Weekly Emails, or Daily Emails below Connections in the news.
Don’t wait another minute. This is a ridiculously easy way to practically automate part of your lead nurturing process that will mean more to prospects and clients than any canned emailing.