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	<title>Center for Direct Marketing</title>
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	<description>Strategies for accountable media performance</description>
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		<title>Entrepreneurs: Bootstrap your Marketing</title>
		<link>http://dmcenter.com/2010/02/entrepreneurs-bootstrap-your-marketing/</link>
		<comments>http://dmcenter.com/2010/02/entrepreneurs-bootstrap-your-marketing/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:57:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[performance-based marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stretch your ad budget]]></category>
		<category><![CDATA[tips for entrepreneurs]]></category>

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		<description><![CDATA[Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their website and blog capabilities these days. With growth, a business can continue to expand media options and still make media accountable. &#8230; </p><p><a class="more-link block-button" href="http://dmcenter.com/2010/02/entrepreneurs-bootstrap-your-marketing/">Continue reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their website and blog capabilities these days.</p>
<p>With growth, a business can continue to expand media options and still make media accountable. Even the biggest, most well-known brands track performance of their media expenditures. Companies track leads and sales with a wide variety of choices: from coupons to print, radio, TV and mobile.</p>
<p>Watch DMCenter.com for tips and tricks for entrepreneurs to kickstart campaigns and keep them fresh with all the latest in media trends.</p>
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