Marketing success: track trends in analytics

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Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for each service that you use: Google Analytics, WordPress, Facebook, Twitter including traditional media. Certainly, pull and analyze these individual statistics. But […]

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Diagram your customer lifecycle

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Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve issues, respond to reviews and request testimonials, you’ll identify various additional offers and marketing assets you will need to conduct operations. […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a percentage of sales to their marketing budgets. However you arrive at a cost-per-order goal, the exercise to review and estimate costs […]

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Sharpen business focus through discovery

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Exercise shapes funding and planning strategies Answers to this selection of 200 questions help startups craft mission, vision and value statements, business plans and executive summaries, write tag lines and even carve out cornerstones, such as naming an entity, its products, services or web domain. Stakeholders delve through strengths, weaknesses, opportunities and threats (SWOT), extracting […]

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