Track images with inventory template

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Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image and software assets. Benefits Here are some important reasons to use an image asset inventory list: Protect commercial interests Adhere to […]

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How to close with multi-touch marketing

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Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Jumpstart ROI with paid media measurement

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Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to acquire a customer is an ongoing challenge. Metrics must be monitored and analyzed regularly. Changes to improve results can begin immediately […]

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Basic business contracts: Non-disclosure agreement

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One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under terms of a legal contract. The inestimable damage when information is provided to competitors or made public could devastate a company’s […]

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Create your editorial calendar

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Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Marketing return on investment

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Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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Marketing success: track trends in analytics

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Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for each service that you use: Google Analytics, WordPress, Facebook, Twitter including traditional media. Certainly, pull and analyze these individual statistics. But […]

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How nonprofits make grant writing easy

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Preparation and organization are key to expeditious fund applications Many nonprofits are unable to turn around a grant application quickly. With a little thought, preparation and organization, any nonprofit can crank out a response and submit a request easily. Funders can be finicky about the format they prefer for proposals. It’s critical to meet every […]

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Improve business innovation with mind mapping

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Take brainstorming to a new level Mind mapping opens up limitless possibilities to detail steps required to accomplish a goal that can culminate in thoroughly vetted plans of action. Pictures facilitate individuals and groups to explore notions in greater detail, identify missing parts and take concepts further. Here are just a few ways that visualizing […]

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