Basic business contracts: Non-disclosure agreement

Image is of the word "Confidential"

One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under terms of a legal contract. The inestimable damage when information is provided to competitors or made public could devastate a company’s […]

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Create your editorial calendar

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Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Marketing return on investment

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Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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Marketing success: track trends in analytics

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Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for each service that you use: Google Analytics, WordPress, Facebook, Twitter including traditional media. Certainly, pull and analyze these individual statistics. But […]

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Diagram your customer lifecycle

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Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve issues, respond to reviews and request testimonials, you’ll identify various additional offers and marketing assets you will need to conduct operations. […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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