Diagram your customer lifecycle

Image of the lifecycle of a customerr

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve issues, respond to reviews and request testimonials, you’ll identify various additional offers and marketing assets you will need to conduct operations. […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a percentage of sales to their marketing budgets. However you arrive at a cost-per-order goal, the exercise to review and estimate costs […]

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Sharpen business focus through discovery

Image of meeting with diagram on glass wall

Exercise shapes funding and planning strategies Answers to this selection of 200 questions help startups craft mission, vision and value statements, business plans and executive summaries, write tag lines and even carve out cornerstones, such as naming an entity, its products, services or web domain. Stakeholders delve through strengths, weaknesses, opportunities and threats (SWOT), extracting […]

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Direct response television savings

Chart depicting difference between DRTV and traditional TV costs

Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of traditional rates, which is why I am mystified that more advertisers, if not all, don’t take advantage of direct response television […]

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Affiliate marketing guarantees ROI

Performance-based affiliate marketing gives online advertisers the most-efficient opportunity to gain sales and leads at the fixed cost per sale or lead of their choice. It’s no wonder, then, that approximately 80% of advertisers in a Forrester study allot 10% of their marketing budget to their affiliate programs. Moreover, half of them generate 20% of […]

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The critical importance of the voiceover

Image of microphone and headphones

What do these brands have in common? HP                                     Apple                            Corona                                Sprint Dell                                   Reese’s                          NBC   […]

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Do you have a question about marketing or privacy?

Free marketing and privacy referrals

Leverage my resources and colleagues to help you. I’ll be glad to refer you to experts I have counted on to deliver excellent results. Whatever your concerns in marketing or privacy, I’m glad to answer your questions. No catch. No charge. Nada. My network has helped me learn so many things. I enjoy repaying favors. […]

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