Resources

Find the resources you need

Send a message to get suggestions for great marketing vendors. Watch for additions.

I try Image of books and media resourcesto practice what I preach, so I may receive compensation for links I post. I generally share links to companies that I would recommend to my colleagues and friends.

I welcome feedback on your experience with these and other firms. As always, vet each vendor, calling references and reviewing case studies to help make good choices.

Affiliate programs

Paying websites on a performance basis is the most efficient digital advertising channel. Outsourcing affiliate program management eases the complexity of interaction with tens of thousands of sites to persuade them to sign up and post creative assets. eAccountable, one of the most experienced OPMs, leads the industry with its variety of strategies to maximize ROI and reduce fraud.

Business and project planning

Mind mapping is a visual process to help an individual or group brainstorm to get clarity on a blog post, project or business plan. Mindmeister offers a free version of software to explore steps in a process or detail various elements of a plan. Share, download or print maps to collaborate or publish.

Email marketing

It should not be a surprise that email marketing continues to be successful. MailChimp stats indicate that the average open rate is over 20% with click-through rates over 2.4%. Loyal, previous customers are ready buyers and nurturing by email just costs pennies. MailChimp’s free service allows up to 2000 subscribers and 12,000 emails per month.

Any email service should offer an environment that meets the CAN SPAM law requirements to unsubscribe, or opt-out, maintain a suppression list of those who have opted-out and provide proper contact information of the sender.

Payments

Choosing a credit card processor is one of the most important decisions a retailer can make. Some focus on ecommerce, some on brick and mortar retail and others accept high-risk merchants. Contracts are negotiable. It’s important to find a trusted, experienced firm with services to help prevent fraud. North American Bancard, serving 250,000 businesses, is one provider I recommend to my clients to evaluate.