Jumpstart ROI with paid media measurement

Image of marketing metrics CPO, CPA, CPM, CPC

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to acquire a customer is an ongoing challenge. Metrics must be monitored and analyzed regularly. Changes to improve results can begin immediately […]

Continue reading


Affiliate marketing guarantees ROI

Performance-based affiliate marketing gives online advertisers the most-efficient opportunity to gain sales and leads at the fixed cost per sale or lead of their choice. It’s no wonder, then, that approximately 80% of advertisers in a Forrester study allot 10% of their marketing budget to their affiliate programs. Moreover, half of them generate 20% of […]

Continue reading