How to close with multi-touch marketing

Image of woman looking at multiple media

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

Continue reading