Jumpstart ROI with paid media measurement

Image of marketing metrics CPO, CPA, CPM, CPC

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to acquire a customer is an ongoing challenge. Metrics must be monitored and analyzed regularly. Changes to improve results can begin immediately […]

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Direct response television savings

Chart depicting difference between DRTV and traditional TV costs

Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of traditional rates, which is why I am mystified that more advertisers, if not all, don’t take advantage of direct response television […]

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