Close more deals through LinkedIn

You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up with former colleagues. It’s “watering” that has led to every job I’ve ever had and some incredible opportunities; simply put, it’s […]

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How to close with multi-touch marketing

Image of woman looking at multiple media

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business and business-to-consumer markets certainly require many messages and interactions to close a sale. That’s why companies offer incentives to capture contact […]

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Diagram your customer lifecycle

Image of the lifecycle of a customerr

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve issues, respond to reviews and request testimonials, you’ll identify various additional offers and marketing assets you will need to conduct operations. […]

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