Create your editorial calendar

Image is a calendar

Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet deadlines for important marketing opportunities. Blocking out critical dates helps stakeholders visualize commitments and establish a sequence of activities to successfully […]

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Marketing return on investment

Image of ROI formula, revenues divided by marketing expenditures

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve learned about setting up benchmarks and a marketing allowable per action, sync your ROI target with these other goals. Initially, you […]

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Diagram your customer lifecycle

Image of the lifecycle of a customerr

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve issues, respond to reviews and request testimonials, you’ll identify various additional offers and marketing assets you will need to conduct operations. […]

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Know your competition

Competitive pricing is an important part of market research

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close more business in less time because your research insights help you provide the best value and prices. The Competitive Statistics spreadsheet […]

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