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Business planning / Campaign management / Competitive / Content / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

Affiliate marketing / Campaign management / DRTV / Search marketing

June 12, 2019

Managing direct response marketer expectations

It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.

Content

June 4, 2019

Ad agency survival: content that converts

eMarketer’s article about ad agencies losing business sparked a thought that has rumbling around my brain lately. I think the future for ad agencies is in developing lots of great content that gets the...

Musings / Search marketing

June 3, 2019

A passion to teach

Blogging / Content

November 10, 2017

Find exciting free images~from trustworthy sources

Honor image rights when selecting impactful images Great images help audiences grasp concepts faster and retain information longer. When communicated orally, we only remember 10% of a message, while adding a picture increases retention...

Search marketing

October 26, 2017

Improve mobile user experience to punch up conversions

Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or...

Direct Response Advertising

October 6, 2017

Direct response advertising success story

“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...

Blogging / Content / How-to / Marketing

September 24, 2017

Control content rights when sharing

Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...

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Blogging / How-to

September 19, 2017

Get a strong start to your blog

Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...

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Business planning / Content / How-to / Productivity / Project management / Templates

September 15, 2017

Marketing asset management made easy

Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated...

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Business planning

September 1, 2017

Protect your business with proper disclosures & disclaimers

Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard...

Center for Direct Marketing Blog

Managing direct response marketer expectations

Ad agency survival: content that converts

A passion to teach

Find exciting free images~from trustworthy sources

Improve mobile user experience to punch up conversions

Direct response advertising success story

Get a strong start to your blog

Marketing asset management made easy

Protect your business with proper disclosures & disclaimers

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