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Center for Direct Marketing Blog

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7 Great Free Templates for Business Planning, Marketing Strategy and Productivity

Grab killer tools to make assessment, organization and analytics easier Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve...

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How To Make the Most of Your Podcast Guest Appearances

Find strategies for maximizing the impact of podcast guest appearances, the importance of preparation, active participation, and post-interview promotion. Understand the value of building relationships with hosts and consistently engaging in various media interviews to enhance credibility and visibility essentially for free.

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Announcing RV Book Fair 2024

Thrilled to be a speaker at the upcoming free, online 2024 RV Book Fair, put on my Relatable Media. Check the schedule and join, contribute, and participate.

Choosing Earned over Owned Media is a No-Brainer

30 Ways to Leverage Other People’s Platforms (OPPs) To Increase Awareness, Credibility, and Revenues

Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more...

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Best Marketing & Business Books Making the Short List

My list of favorite business and marketing books, ways to improve conversions and valuation, as well as a little déjà vu, a story about the continual need to adapt in this issue of “Fair Trends”