Center for Direct Marketing Blog

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Ad agency survival: content that converts

eMarketer’s article about ad agencies losing business sparked a thought that has rumbling around my brain lately. I think the future for ad agencies is in developing lots of great content that gets the...

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Control content rights when sharing

Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...

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Get a strong start to your blog

Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...