Testimonial Tips
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Center for Direct Marketing Blog
7 great free templates for business planning, marketing strategy and productivity
Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
Recommended Marketing Books
Find my recommended readings on marketing and business as well as those of Seth Godin and others.
Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Ad agency survival: content that converts
eMarketer’s article about ad agencies losing business sparked a thought that has rumbling around my brain lately. I think the future for ad agencies is in developing lots of great content that gets the...
Find exciting free images~from trustworthy sources
Honor image rights when selecting impactful images Great images help audiences grasp concepts faster and retain information longer. When communicated orally, we only remember 10% of a message, while adding a picture increases retention...
Improve mobile user experience to punch up conversions
Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or...
Direct response advertising success story
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...
Control content rights when sharing
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Get a strong start to your blog
Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...