Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Center for Direct Marketing Blog
7 great free templates for business planning, marketing strategy and productivity
Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
Close more deals through LinkedIn
You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up...
Improve your marketing ROI with the Content Creators Planner
Trello version takes the physical planner to a new level This is a crazy time to be promoting anything, but I wanted to make sure I shared this wonderful content planning and measuring tool...
“It’s not what you know; it’s who you know”
However you keep good notes & track your networks, start early, nurture those relationships & they’ll return your time invested personally & financially.
Got a downloadable asset? Name it to get found.
Failing to add author or organization to a file name increases the difficulty for prospects to find, review and share your thought leadership. It also plays havoc with your team’s speed to retrieve and reuse.
Wall Drug: Giving first since 1936
Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.
Fight Procrastination Day ~ Every Day
How the bullet journal method helped me fight procrastination every day of the year to relax and be more productive, not just on #FightProcrastinationDay.
Recommended Marketing Books
Find my recommended readings on marketing and business as well as those of Seth Godin and others.
Testimonial Tips
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Ad agency survival: content that converts
eMarketer’s article about ad agencies losing business sparked a thought that has rumbling around my brain lately. I think the future for ad agencies is in developing lots of great content that gets the...