Close more deals through LinkedIn
You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up...
Center for Direct Marketing Blog
7 great free templates for business planning, marketing strategy and productivity
Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Ad agency survival: content that converts
eMarketer’s article about ad agencies losing business sparked a thought that has rumbling around my brain lately. I think the future for ad agencies is in developing lots of great content that gets the...
Find exciting free images~from trustworthy sources
Honor image rights when selecting impactful images Great images help audiences grasp concepts faster and retain information longer. When communicated orally, we only remember 10% of a message, while adding a picture increases retention...
Improve mobile user experience to punch up conversions
Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or...
Direct response advertising success story
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...
Control content rights when sharing
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Get a strong start to your blog
Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...
Marketing asset management made easy
Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated...