Center for Direct Marketing | Performance-based promotion

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Business planning / Campaign management / Competitive / Content / Freebies / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

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Cover image of Rockin" ROI: How to Bootstrap Ecommerce with Performance-based Marketing

Direct Response Advertising / How-to / Marketing / Marketing strategy / ROI

August 31, 2020

Rockin’ Review of “Rockin’ ROI”

Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

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Affiliate marketing / Campaign management / Freebies / How-to / Lead nurturing / Marketing / Marketing strategy / Networking / Social media

August 17, 2020

10 Marketing Tips to Get Momentum Now

Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.

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Content / Freebies / How-to / Marketing

August 10, 2020

10 Marketing Freebies

Marketers seeking freebies: 10 selections for content development, ideas and tools.

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Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

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Freebies / How-to / Marketing strategy / Networking / Sales / Social media

May 27, 2020

Close more deals through LinkedIn

You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up...

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Image of QR code of link to Content Creators Planner for Trello

Analysis / Content / Productivity / ROI

April 13, 2020

Improve your marketing ROI with the Content Creators Planner

Trello version takes the physical planner to a new level This is a crazy time to be promoting anything, but I wanted to make sure I shared this wonderful content planning and measuring tool...

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Image of lady bending to watering can in a garden of blooming flowers

Networking

March 4, 2020

“It’s not what you know; it’s who you know”

However you keep good notes & track your networks, start early, nurture those relationships & they’ll return your time invested personally & financially.

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Image of a file cabinet with file folders

Common advertising mistakes / Content

December 23, 2019

Got a downloadable asset? Name it to get found.

Failing to add author or organization to a file name increases the difficulty for prospects to find, review and share your thought leadership. It also plays havoc with your team’s speed to retrieve and reuse.

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One of Wall Drug's famous outdoor billboard signs

Affiliate marketing / Marketing strategy

November 19, 2019

Wall Drug: Giving first since 1936

Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.

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Musings / Productivity

October 9, 2019

Fight Procrastination Day ~ Every Day

How the bullet journal method helped me fight procrastination every day of the year to relax and be more productive, not just on #FightProcrastinationDay.

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Center for Direct Marketing Blog

Rockin’ Review of “Rockin’ ROI”

Improve your marketing ROI with the Content Creators Planner

“It’s not what you know; it’s who you know”

Got a downloadable asset? Name it to get found.

Wall Drug: Giving first since 1936

Fight Procrastination Day ~ Every Day

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