About

The challenge of multi-channel campaign management is an art, a balancing act, demanding the right content at the right time while delivering messages that meet your ROI goals. While I’m not taking on new consulting gigs, I am always thrilled to matchmake my favorite vendors with prospective clients. I’ve referred business to a direct marketing agency, a pay-per-click company, a graphic designer and a fulfillment house. And all parties are delighted.

Image of cover art for Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing
Rockin’ ROI Book

In the meantime, I’m promoting my book Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing and accepting speaking engagements. I participate in discourse around marketing ROI, my passion topic.


I currently teach “How to Add Pay-for-Performance Affiliate Marketing to Your Mix” for the DMAnc.org. Students can take classes live or on demand and choose to complete a series to obtain a Digital Marketing Certificate. The next live class is Wednesday, April 6.


My penchant for cutting edge media options reflects the importance to me to know what’s coming, so I’ll have the answers. I’m always excited about new directions our industry is taking. We live in exciting times and they will continue to offer incredible opportunities for marketers. I created some digital products from presentations and materials for distribution through Etsy, mostly because I think marketers today should be on that platform too.


I’ve worked on the client side, the agency side and the TV station side, as well in media research. I know traditional advertising (print, radio & TV), infomercial (long form) and sixty-second (short form) direct response TV, affiliate, Internet and social media marketing as well as print, TV and web production. What’s more, I also understand the requisite package of direct response services from payment processing, TV production, telemarketing, fulfillment, club/upsell, Internet and social media.

It seemed perfectly natural to begin to blog and to join industry groups in LinkedIn to offer advice and share knowledge with peers and prospects. Teaching Media Planning at the college level and training countless staff provided a platform to give back and invest in great people to make them more valuable to their companies.

You can view my detailed LinkedIn Profile, groups I participate in, blogs, and widespread nature of my network across retail, direct response, Internet and social media industries and media at linkedin.com/in/jancarroza.

The list of household name brands I have served speaks for itself: Better Homes & Garden, Blue Cross, Braun (division of Gillette), Color Tile (division of Tandy Corporation), Columbia House, Eureka Vacuum, HP, Louisiana Tourism and New Mexico Departments of Tourism, M&M Mars, Peninsula Hotels, Platinum Guild, Real Entertainment (Cops TV show), Sears, Time/Life, Rhino Records and Volvo, to name a few.

Speaking: Canadian Broadcasters Association, Data Protection Association (NAID), Health and Beauty Association Expo, International Institute for Research, Invention Convention, Electronic Retailing Association and Ad Club, among others

For more, check out what I’m liking now and the first edition of my newsletter.

Testimonials

“Jan Carroza knows more about how to make an eCommerce business successful than anyone I know. She looks at a business from every angle: operations, marketing, merchandising, and distribution…and figures out the right products at the right price and how to market them profitably. Her book is a “must read” for anyone contemplating an eCommerce business or who is running one and needs to do it better.”

~Laurie Beasley, President, Beasley Direct and Online Marketing, Inc. and President, Direct Marketing Association of Northern California


“There has never been a time when I’ve turned to Jan that she hasn’t been able to answer to the most complex marketing challenge. Jan is the best at keeping up with marketing trends, constantly being curious about new technologies and strategies that are converting and remembering the basics that are still relevant today! This book is true marketing magic.”

~Lauryn Wingate, The Devereux Group, a professional business consultancy


“I have worked with Jan for over 25 years in various capacities…co-workers, client/vendor and vendor/client relationships. She never ceases to amaze me with her knowledge of the e-commerce world. She has exceptional marketing prowess, superior technical aptitude and the demeanor of a caring teacher. Her curiosity for learning is admirable which is only surpassed by her ability to comprehend new marketing technologies and how to successfully apply them.”

~Kathy Kelly, Kathy Kelly Productions, Inc. & Kathy Kelly Photography


DMAnc.org Course Testimonials

“Good breakdown and insight on how the big companies run their programs.”

~Alexandra W. Rating: 10 out of 10

“The nuts and bolts of Affiliate Marketing.  The company that I work for is active on Amazon.  We sell both vendor fulfilled and FBA. We have tested the Vine program, but I didn’t know that there were Influencer shops.  Something for us to look into.”

~Jennifer H. Rating 10 out of 10