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Proven Strategies for Successful Interviews in “Media Darling: Shine Through Every Interview”

Author and media publicist Joanne McCall spotlights a media training gap and critical need for pre-interview preparation

SEATTLE – Feb. 20, 2023 – PRLog — In a recent video interview, media publicist and trainer Joanne McCall shared valuable insights and practical tips from her new book, “Media Darling: Shine Through Every Interview,” which offers a comprehensive guide to navigating the world of interviews confident and well-prepared.

Drawing on her extensive experience coaching personalities such as Brian Tracy, Ken Blanchard and Dave Ramsey, McCall details steps to prepare for interviews, build relationships with journalists, and craft effective messages that resonate with target audiences. “Media Darling” equips authors, consultants, coaches, and business leaders with tools they need to shine in any interview setting.

“We were not born with an understanding of media etiquette, pitching media, or how to stay cool in the face of surprises,” says McCall, talking about the book’s inspiration. “You never get a second chance to make a great first impression.”

McCall shares insights for appearances in local news, podcasts, or interviews with reporters of national publications:

  • Get familiar with each publication or show and its target audience
  • Lock down key messages and any call-to-action to press home
  • How to sound energetic instead of too laid back
  • Crucial details to check off
  • How to practice and why it’s so important

Praising “Media Darling,” media professionals and readers alike call it “a must-read for anyone striving to get reviews, feature stories, or conduct interviews with reporters, journalists, or editors with prime media or online influencers.”

Find “Media Darling: Shine Through Every Interview” and learn more about her media training services at Watch the full interview on YouTube with Jan Carroza of Center for Direct Marketing.

About Joanne McCall

Publicist, media insider, trainer and coach Joanne McCall helps nonfiction authors, and business leaders become Media Darlings, so the media calls them. Her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews, she also helps them create and develop their own media empire. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, and Dr. Richard Bandler. She is the creator of Media Book Camp and is the author of Media Darling: Shine Through Every Interview.

About Jan Carroza

Author of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-Based Marketing, Carroza, founder of Center for Direct Marketing, creates and curates content to help entrepreneurs and businesses improve results and productivity offline as well as online.