Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
Category: Affiliate marketing
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Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Performance-based affiliate marketing gives online advertisers the most-efficient opportunity to gain sales and leads at the fixed cost per sale or lead of their choice. It’s no wonder, then, that approximately 80% of advertisers...