Analytics Archives | Center for Direct Marketing

Image of marketing metrics CPO, CPA, CPM, CPC

August 3, 2017

Jumpstart ROI with paid media measurement

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...

Share

Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Share

Analytics / Business planning / Marketing strategy / Templates

June 30, 2017

Marketing success: track trends in analytics

Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for...

Share

Competitive pricing is an important part of market research

Analytics / Competitive / How-to / Marketing strategy / Templates

May 25, 2017

Know your competition

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close...

Share

Category: Analytics

Jumpstart ROI with paid media measurement

Marketing return on investment

Marketing success: track trends in analytics

Know your competition

Follow on Twitter

Recent Posts

Blogroll

Categories

Category: Analytics

Jumpstart ROI with paid media measurement

Marketing return on investment

Marketing success: track trends in analytics

Know your competition

Follow on Twitter

Recent Posts

Blogroll

Categories

Tags