Campaign management Archives - Center for Direct Marketing

Image of Jeff Gordon, BrightWise and Jan Carroza

Campaign management / Good examples / How-to / Marketing / Marketing strategy / Networking / Sales

December 7, 2021

Jazz Up Your Marketing Mix with Promotional Products

Turn heads with your networking ingenuity Getting crickets? 🦗🦗🦗 Keeping budgets tight is an integral part of my nature. That’s why social media appeals to me; and emailings for their low cost and excellent...

Share

Affiliate marketing / Campaign management / Freebies / How-to / Lead nurturing / Marketing / Marketing strategy / Networking / Social media

August 17, 2020

10 Marketing Tips to Get Momentum Now

Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.

Share

Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

Share

Affiliate marketing / Campaign management / DRTV / Search marketing

June 12, 2019

Managing direct response marketer expectations

It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.

Share

Image of the words free; that means no charge and cash register

Business planning / Campaign management / Competitive / Content / Freebies / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

https://dmcenter.com/dmcenter_editorial-calendar/Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

Share

Image of woman looking at multiple media

Campaign management / How-to / Marketing strategy

August 6, 2017

How to close with multi-touch marketing

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...

Share

Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Share

Category: Campaign management

Jazz Up Your Marketing Mix with Promotional Products

Managing direct response marketer expectations

How to close with multi-touch marketing

Marketing return on investment

Follow on Twitter

Recent Posts

Blogroll

Categories

Category: Campaign management

Jazz Up Your Marketing Mix with Promotional Products

10 Marketing Tips to Get Momentum Now

Covid: Marketing Tips

Managing direct response marketer expectations

7 great free templates for business planning, marketing strategy and productivity

How to close with multi-touch marketing

Marketing return on investment

Follow on Twitter

Recent Posts

Blogroll

Categories

Tags