Category: Campaign management

Choosing Earned over Owned Media is a No-Brainer

30 Ways to Leverage Other People’s Platforms (OPPs) To Increase Awareness, Credibility, and Revenues

Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more...

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🆙 Conversions, Writers Independence in 17 Months, ⚡ Hot Digital Writing News, Free Summer Read [till July 6] and How an Unremarkable Appliance Sparks Big Smiles

Amp up sales conversions with more new formats, channels, and better writing, both professionally and personally, plus grab free summer reading and sweet lifehacks.