Campaign management Archives - Center for Direct Marketing

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Campaign management / How-to / Marketing / Marketing strategy / ROI / Sales / Social media

January 21, 2022

🚀The Surprising, Important New Twist on an Old Marketing Channel

rview with David Rosendahl, President of MindFire Inc., a state-of-the-art digital marketing services platform to learn why direct mail is not only not dead, but thriving as part of a digital (surprised? 🤯) mix.

Image of Jeff Gordon, BrightWise and Jan Carroza

Campaign management / Good examples / How-to / Marketing / Marketing strategy / Networking / Sales

December 7, 2021

Jazz Up Your Marketing Mix with Promotional Products

Turn heads with your networking ingenuity Getting crickets? 🦗🦗🦗 Keeping budgets tight is an integral part of my nature. That’s why social media appeals to me; and emailings for their low cost and excellent...

Affiliate marketing / Campaign management / Freebies / How-to / Lead nurturing / Marketing / Marketing strategy / Networking / Social media

August 17, 2020

10 Marketing Tips to Get Momentum Now

Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.

Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

Affiliate marketing / Campaign management / DRTV / Search marketing

June 12, 2019

Managing direct response marketer expectations

It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.

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Business planning / Campaign management / Competitive / Content / Freebies / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 Great Free Templates for Business Planning, Marketing Strategy and Productivity

Grab killer tools to make assessment, organization and analytics easier Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve...

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Campaign management / How-to / Marketing strategy

August 6, 2017

How to close with multi-touch marketing

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...

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Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Category: Campaign management

Jazz Up Your Marketing Mix with Promotional Products

Managing direct response marketer expectations

How to close with multi-touch marketing

Marketing return on investment

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Category: Campaign management

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