Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Category: Campaign management
7 great free templates for business planning, marketing strategy and productivity
Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
How to close with multi-touch marketing
Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...
Marketing return on investment
Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...