Category: Direct Response Advertising

Campaign management / Content / Direct Response Advertising / Freebies / How-to / Musings / Newsletter

June 30, 2022

🆙 Conversions, Writers Independence in 17 Months, ⚡ Hot Digital Writing News, Free Summer Read [till July 6] and How an Unremarkable Appliance Sparks Big Smiles

Amp up sales conversions with more new formats, channels, and better writing, both professionally and personally, plus grab free summer reading and sweet lifehacks.

Content / Direct Response Advertising / DRTV / Freebies / Good examples / How-to / Marketing strategy / Social media / Video

May 12, 2022

How to Get Testimonials and Reviews from Clients and Customers

When 84% of web visitors trust online reviews as much as a personal recommendation, focus on proof-based marketing.

Direct Response Advertising / Marketing strategy

May 31, 2021

Brand vs. Direct Response Marketing: How to End the War So Everybody Wins

Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.

Direct Response Advertising / How-to / Lead nurturing / ROI / Social media

October 3, 2020

Use Facebook Page FAQs to Engage & Interact

Set up Facebook Messenger calls-to-action for your Page in minutes.

Cover image of Rockin" ROI: How to Bootstrap Ecommerce with Performance-based Marketing

Direct Response Advertising / How-to / Marketing / Marketing strategy / ROI

August 31, 2020

Rockin’ Review of “Rockin’ ROI”

Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

image of testimonials for TV commercials

Content / Direct Response Advertising / DRTV / How-to / Marketing strategy / TV advertising / Video

September 9, 2019

Testimonial Tips

Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects

Direct Response Advertising

October 6, 2017

Direct Response Advertising Success Story

Famous copywriter Gary Halbert wrote a great Personals ad “Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary...

Business planning / Direct Response Advertising / DRTV / How-to / Marketing / ROI / Templates

May 18, 2017

Calculate Your Marketing Budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...

Chart depicting difference between DRTV and traditional TV costs

Direct Response Advertising / DRTV / How-to / TV advertising

May 7, 2017

Direct Response Television Savings

Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...

Category: Direct Response Advertising

Brand vs. Direct Response Marketing: How to End the War So Everybody Wins

Rockin’ Review of “Rockin’ ROI”

Testimonial Tips

Direct Response Advertising Success Story

Calculate Your Marketing Budget

Direct Response Television Savings

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Category: Direct Response Advertising

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