Brand vs. Direct Response Marketing: How to End the War So Everybody Wins
Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.
Category: Direct Response Advertising
Use Facebook Page FAQs to engage & interact
Set up Facebook Messenger calls-to-action for your Page in minutes.
Rockin’ Review of “Rockin’ ROI”
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Testimonial Tips
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Direct response advertising success story
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...
Calculate your marketing budget
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Direct response television savings
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...
Affiliate marketing guarantees ROI
Performance-based affiliate marketing gives online advertisers the most-efficient opportunity to gain sales and leads at the fixed cost per sale or lead of their choice. It’s no wonder, then, that approximately 80% of advertisers...
Do you have a question about marketing?
Leverage my resources and colleagues to help you. I’ll be glad to refer you to experts I have counted on to deliver excellent results. Whatever your concerns in marketing, I’m glad to answer your...