Testimonial Tips
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Category: Direct Response Advertising
Direct response advertising success story
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...
Calculate your marketing budget
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Direct response television savings
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...
Affiliate marketing guarantees ROI
Performance-based affiliate marketing gives online advertisers the most-efficient opportunity to gain sales and leads at the fixed cost per sale or lead of their choice. It’s no wonder, then, that approximately 80% of advertisers...
Do you have a question about marketing or privacy?
Leverage my resources and colleagues to help you. I’ll be glad to refer you to experts I have counted on to deliver excellent results. Whatever your concerns in marketing or privacy, I’m glad to...
How to stretch a TV media dollar: Traditional plus Direct Response
Direct response adds accountability to any campaign while taking advantage of lower pricing. Why DRTV Commercials Cost So Much Less A TV direct response rate card is based upon the premise that an advertiser...
Bootstrap your marketing
Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their...