Category: Direct Response Advertising
Amp up sales conversions with more new formats, channels, and better writing, both professionally and personally, plus grab free summer reading and sweet lifehacks.
When 84% of web visitors trust online reviews as much as a personal recommendation, focus on proof-based marketing.
Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.
Set up Facebook Messenger calls-to-action for your Page in minutes.
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Famous copywriter Gary Halbert wrote a great Personals ad “Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary...
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...