DRTV Archives | Center for Direct Marketing

Image of diagram of affiliate marketing software process

Affiliate marketing / DRTV / How-to / Marketing / ROI / TV advertising

January 30, 2021

Affiliate Marketing Course for SMEs

Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.

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image of testimonials for TV commercials

Direct Response Advertising / DRTV / How-to / Marketing strategy / TV advertising

September 9, 2019

Testimonial Tips

Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects

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Affiliate marketing / Campaign management / DRTV / Search marketing

June 12, 2019

Managing direct response marketer expectations

It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.

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Business planning / Direct Response Advertising / DRTV / How-to / Marketing / ROI / Templates

May 18, 2017

Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...

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Chart depicting difference between DRTV and traditional TV costs

Direct Response Advertising / DRTV / How-to / TV advertising

May 7, 2017

Direct response television savings

Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...

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Category: DRTV

Affiliate Marketing Course for SMEs

Testimonial Tips

Managing direct response marketer expectations

Calculate your marketing budget

Direct response television savings

Follow on Twitter

Recent Posts

Blogroll

Categories

Category: DRTV

Affiliate Marketing Course for SMEs

Testimonial Tips

Managing direct response marketer expectations

Calculate your marketing budget

Direct response television savings

Follow on Twitter

Recent Posts

Blogroll

Categories

Tags