Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Category: DRTV
Calculate your marketing budget
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Direct response television savings
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...