When 84% of web visitors trust online reviews as much as a personal recommendation, focus on proof-based marketing.
Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...