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Category: Marketing strategy

Choosing Earned over Owned Media is a No-Brainer

30 Ways to Leverage Other People’s Platforms (OPPs) To Increase Awareness, Credibility, and Revenues

Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more...

U.S. Navy Blue Angels

How to Turn Down a Job, Content “Cheat Code,” 50 Ways to Convert, Message Lifespans, Blue Angels and a Blue-Ribbon Banana Bread Recipe

Shortcuts to winning projects, relationships and social media strategy If you’re a remote worker traveling in an RV, Fort Pickens, where you could see the Blue Angels training, might be an attractive destination for...