Category: Marketing strategy

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Business planning / Campaign management / Competitive / Content / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

Image of woman looking at multiple media

Campaign management / How-to / Marketing strategy

August 6, 2017

How to close with multi-touch marketing

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...

Image of marketing metrics CPO, CPA, CPM, CPC

Analytics / Marketing strategy

August 3, 2017

Jumpstart ROI with paid media measurement

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...

Content / Good examples / How-to / Marketing strategy / Project management / Templates

July 28, 2017

Create your editorial calendar

Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet...

Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Analytics / Business planning / Marketing strategy / Templates

June 30, 2017

Marketing success: track trends in analytics

Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for...

Business planning / Marketing strategy

June 2, 2017

Diagram your customer lifecycle

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...

Competitive pricing is an important part of market research

Analytics / Competitive / How-to / Marketing strategy / Templates

May 25, 2017

Know your competition

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close...

Category: Marketing strategy

How to close with multi-touch marketing

Jumpstart ROI with paid media measurement

Create your editorial calendar

Marketing return on investment

Marketing success: track trends in analytics

Diagram your customer lifecycle

Know your competition

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Category: Marketing strategy

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