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Category: Marketing strategy
Brand vs. Direct Response Marketing: How to End the War So Everybody Wins
Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.
Meet the Essential Janet Gervers, Web Strategist Thursday, May 20
Register for Janet Gervers “Five Keys to Website Success” presentation on May 20.
Get pumped about your business prospects
Brainstorm and craft your vision statement to give clarity to your team, prospects and partners about your business dreams and goals.
Rockin’ Review of “Rockin’ ROI”
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
10 Marketing Tips to Get Momentum Now
Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.
Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Close more deals through LinkedIn
You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up...
Wall Drug: Giving first since 1936
Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.
Testimonial Tips
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects