Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.
Marketers seeking freebies: 10 selections for content development, ideas and tools.
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Find my recommended readings on marketing and business as well as those of Seth Godin and others.
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...