Category: Marketing

Image of diagram of affiliate marketing software process

Affiliate marketing / DRTV / How-to / Marketing / ROI / TV advertising

January 30, 2021

Affiliate Marketing Course for SMEs

Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.

Cover image of Rockin" ROI: How to Bootstrap Ecommerce with Performance-based Marketing

Direct Response Advertising / How-to / Marketing / Marketing strategy / ROI

August 31, 2020

Rockin’ Review of “Rockin’ ROI”

Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Affiliate marketing / Campaign management / Freebies / How-to / Lead nurturing / Marketing / Marketing strategy / Networking / Social media

August 17, 2020

10 Marketing Tips to Get Momentum Now

Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.

Content / Freebies / How-to / Marketing

August 10, 2020

10 Marketing Freebies

Marketers seeking freebies: 10 selections for content development, ideas and tools.

Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

Marketing / Musings / Networking

September 14, 2019

Recommended Marketing Books

Find my recommended readings on marketing and business as well as those of Seth Godin and others.

Blogging / Content / How-to / Marketing

September 24, 2017

Control content rights when sharing

Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...

Business planning / Direct Response Advertising / DRTV / How-to / Marketing / ROI / Templates

May 18, 2017

Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...

Category: Marketing

Affiliate Marketing Course for SMEs

Rockin’ Review of “Rockin’ ROI”

Recommended Marketing Books

Calculate your marketing budget

Follow on Twitter

Recent Posts

Blogroll

Categories

Category: Marketing

Follow on Twitter

Recent Posts

Blogroll

Categories

Tags