Recommended Marketing Books
Find my recommended readings on marketing and business as well as those of Seth Godin and others.
Category: Marketing
Control content rights when sharing
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Calculate your marketing budget
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...