Rockin’ Review of “Rockin’ ROI”
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Category: Marketing
10 Marketing Tips to Get Momentum Now
Get 10 great marketing tips and ideas to build relationships and partnerships that will transform your business through focused targeting and lead nurturing.
10 Marketing Freebies
Marketers seeking freebies: 10 selections for content development, ideas and tools.
Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Recommended Marketing Books
Find my recommended readings on marketing and business as well as those of Seth Godin and others.
Control content rights when sharing
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Calculate your marketing budget
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...