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Category: Publicity

Choosing Earned over Owned Media is a No-Brainer

30 Ways to Leverage Other People’s Platforms (OPPs) To Increase Awareness, Credibility, and Revenues

Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more...