Welcome to Center for Direct Marketing
Find several different resources for entrepreneurs and small business to increase productivity, reach, revenues, and return on the time and money spent on marketing.
Category: ROI
30 Ways to Leverage Other People’s Platforms (OPPs) To Increase Awareness, Credibility, and Revenues
Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more...
Early Adopters Crush It
It’s the ingenuity of those early adopters who persevere and pioneer new strategies that yields long-term success.
Find Shortcuts to Success
Reduce the frustration of poor results when you analyze the potential for the effort, in time and cost, before you tackle projects.
Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing
Rockin’ ROI is a beginner’s guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding common costly pitfalls.
🚀The Surprising, Important New Twist on an Old Marketing Channel
Watch this interview with David Rosendahl, President of MindFire Inc., a state-of-the-art digital marketing services platform to learn why direct mail is not only not dead, but thriving as part of a digital (surprised?) mix.
Affiliate Marketing Course for SMEs
Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
Use Facebook Page FAQs to Engage & Interact
Set up Facebook Messenger calls-to-action for your Page in minutes.
Rockin’ Review of “Rockin’ ROI”
Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.