ROI Archives - Center for Direct Marketing

Image of David Rosendahl and Jan Carroza

Campaign management / How-to / Marketing / Marketing strategy / ROI / Sales / Social media

January 21, 2022

🚀The Surprising, Important New Twist on an Old Marketing Channel

rview with David Rosendahl, President of MindFire Inc., a state-of-the-art digital marketing services platform to learn why direct mail is not only not dead, but thriving as part of a digital (surprised? 🤯) mix.

Image of diagram of affiliate marketing software process

Affiliate marketing / DRTV / How-to / Marketing / ROI / TV advertising

January 30, 2021

Affiliate Marketing Course for SMEs

Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.

Direct Response Advertising / How-to / Lead nurturing / ROI / Social media

October 3, 2020

Use Facebook Page FAQs to engage & interact

Set up Facebook Messenger calls-to-action for your Page in minutes.

Cover image of Rockin" ROI: How to Bootstrap Ecommerce with Performance-based Marketing

Direct Response Advertising / How-to / Marketing / Marketing strategy / ROI

August 31, 2020

Rockin’ Review of “Rockin’ ROI”

Read Beasley Direct and Online Marketing’s review of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

Image of QR code of link to Content Creators Planner for Trello

Analysis / Content / Productivity / ROI

April 13, 2020

Improve your marketing ROI with the Content Creators Planner

Trello version takes the physical planner to a new level This is a crazy time to be promoting anything, but I wanted to make sure I shared this wonderful content planning and measuring tool...

Image of the words free; that means no charge and cash register

Business planning / Campaign management / Competitive / Content / Freebies / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 Great Free Templates for Business Planning, Marketing Strategy and Productivity

Grab killer tools to make assessment, organization and analytics easier Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve...

Business planning / Direct Response Advertising / DRTV / How-to / Marketing / ROI / Templates

May 18, 2017

Calculate your marketing budget

Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...

Category: ROI

Affiliate Marketing Course for SMEs

Rockin’ Review of “Rockin’ ROI”

Improve your marketing ROI with the Content Creators Planner

Calculate your marketing budget

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