Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated...
Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image...
Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet...
Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for...
Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close...
Estimate allowable funds to acquire each sale Before you begin any marketing initiatives, you’ll need to figure out the amount that you can afford to spend to acquire a sale. Many businesses devote a...
Exercise shapes funding and planning strategies Answers to this selection of 200 questions help startups craft mission, vision and value statements, business plans and executive summaries, write tag lines and even carve out cornerstones,...