Skyrocket Your Business Growth With a Campaign of Collaborations

No cost, low effort, intentional joint venture plans yield big impact

Woman and her collaborators

Ridiculous, wonderful benefits of a concentrated campaign

Whenever you are featured before someone else’s audience, you bask in the credibility given by your host. It’s an amazing opportunity to expand your exposure ~ for free.

Imagine the success from a focused, coordinated plan to capture one such event per month throughout the year. The impact on your image as an expert could translate into so many more clients and sales.

Think of the cost to buy this kind of exposure. Moreover, ads aren’t introductions from trustworthy sources the way invitations are.

Now imagine if that effort took only minutes a month.

Free. Exposure. Credibility. No paid ads. In just minutes.

Campaign choices with people and searchable platforms

I wrote a piece last year, “30 Ways To Leverage Other People’s Platforms To Increase Awareness, Credibility, and Revenues,” because I think we all could do a better job of getting spreading our messages for free. Especially when it takes so little time and effort.

Opportunities are endless. Choose joint webinars, interviews by newspapers, and magazines, radio and TV reporters, and/or live streams on Facebook and LinkedIn.

Get featured in someone else’s newsletter, exchange emailings, or share an offer in someone’s community. These are all easy options.

Public Digital, Discoverable Platforms

Get found where systems recommend your content and platforms with audiences as well as individuals.

Publish articles on Medium, create a discoverable newsletter on Substack.

Write an ebook to sell on Amazon or offer on Gumroad for free or what visitors will pay.

Look into referral programs such as MissingLettr and SparkLoop to promote posts and newsletters.

Share a presentation that covers your initial sales call on a course platform such as Udemy (70 million learners), to realize long-lasting possibilities. I wrote about it recently in “Shorten Your Sales Cycle With Video.”

Express yourself

Get comfortable in front of groups to spread your message and attract new audiences. Speaking engagements on podcasts present a fabulous opening for closer connections with prospects.

Practice with local groups such as book stores or your Chamber of Commerce, up to regional and national trade conferences or TedX talks (up to 18 minutes).

Speaking is a great skill to develop to increase your reach and make a tremendous, enduring impressions.

Finding partners and opportunities

Develop relationships with partners where you each offer services to complete projects together. For instance, a web developer, copywriter, graphic artist can team up. Now you can picture how these efforts become a rising tide that lifts all boats. All participants benefit.

Partner with people and companies

Many of your current relationships have potential, as partners, and referrals to other candidates.

I’ve heard these associates called “niche mates,” “co-opetition,” and affiliates. Whatever the name, the road starts with connection. Niche mates and co-opetitors tend to be synergistic partners. Affiliates are generally revenue-sharing opportunities after sales are earned, so these are easy no-loss decisions to make.

Cross-promotions can be paid in revenues, services, or other in-kind value.

Get started

Begin by reviewing your list of contacts and social media connections. Consider who you admire, whose audience you can make a contribution to, and who you have worked with before. Create a list and rank by your familiarity with the contact and how aligned you are with their audience.

Your vendors’ platforms, such as blogs and podcasts, are perfect for your guest posts and interviews. Search Google for podcasts in “blank” niche. These “cold” leads probably take longer to develop and realize, especially since most podcasts calendar events months ahead.

Develop relationships that lead to collaboration

Once you have your list, create a one-sheet, stating what you offer audiences, such as topics you are qualified to talk about and possible questions to ask you, a photo, contact information, and short bio. Include links to your site, social accounts, products, publications and testimonials. Create a page on your site for this and include links to your previous press and interviews.

Use any of a zillion ways to reach out to your candidate partners. Follow them on social media. Comment meaningfully on their posts. Take screenshots of comments and reviews and send to them with a small ask, such as their opinion about an article you are writing on one of their favorite topics. Sign up and register for their newsletters and interact with them. Buy their books and courses and let them know. Consider a handwritten note to stand out from the crowd of email solicitors.

Suggest a call to see how you might help each other. Offer to give something: a class, an ebook, a checklist, or a webinar that they can share with their audience. Brainstorm on possible projects you have in the works or ones you would consider. You might want to co-author a book, do a joint workshop, or write an article together.

Collaboration efforts

Prepare an agreement for your joint project that outlines responsibilities, resources, and timeline so you can manage expectations.

After the activity, have a discussion about what worked, what might not have, and how you’d do it differently.

Not one and done

A good collaboration campaign is not a one and done. It’s an ongoing process of connecting and creating. It gets easier the more you do it. Each collaborator is a potential referrer to other possible opportunities. It’s very likely that multiple projects will come from one partnership. The consistency of scheduling events snowballs into more occasions for lead generation and sales.


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