Content Creation: An Ounce of Prevention, Free Digital Marketing Courses and Newsletter Smarts

Expert advice from digital guru Neil Patel, newsletter expert Josh Spector and patent attorney Marc Hankin, plus Tucson museums and the best chocolate cake recipe

B-36 at Pima Air & Space Museum
B-36 at Pima Air & Space Museum in Tucson

📽Featured Post

Content Creators: Are You Protecting Your Intellectual Property?

Every digital marketer should keep an eye on the intellectual property rights of their content. Protection increases the value of a business, reduces the frustration of disputes, and builds a legacy for generations to come, employees, investors, and/or future sale of a business. This goes for authors, course creators, podcasters, musicians, designers and bloggers.

When it comes to content creation: "An ounce of prevention is worth a pound of infringement," according to patent attorney Marc Hankin. Share on X

To learn more, watch my interview with Marc.


💡 Newsletter writing expert Josh Spector shares a roundup of best-performing newsletters of 2022. All are really well done. Everyone can learn a lot about writing from Josh.

💡 Check out some intriguing ways to get content creation ideas for authors by PR expert Joanne McCall. Try something new in the New Year.

💡 Learn a surprising twist about developing your network in “The Strength of Weak Ties” by Dr. Mark Granovetter.

🔧Marketing Tool

Content Creation: 365 Story Ideas in 5 Minutes a Day

☛ Stop struggling for content ideas. Log a story a day in just 5 minutes with this planner and tracker combo. Stories percolate as you generate new themes and series. Includes dozens of writing prompts and inspirational quotes. Find it on Etsy. ☚


Free Marketing Courses by Neil Patel

Neil is perhaps the most prolific course creator for digital marketing. He shares many courses in content marketing, YouTube, SEO, and more for free. I’ve enjoyed several of them thoroughly. These are definitely worth your time. Check ’em out here.

🛣  Roads Less Traveled: Must-See Tucson Museums

Not-to-be-missed for kids, history and aviation buffs, get a taste of the PIMA Air & Space Museum, Titan Missile Museum and ASARCO Mineral Mine Museum and Mine Tour.

⏩Next Time

Suggestions for “How to Do a Better Interview,” notes after watching some disappointing ones…

Going into 2023, I’m on a tear to dive deep into a series on how to market using Other People’s Platforms (OPP). I also have had fun building a list of 75 different types of lead magnets to attract prospects or sell as micro-products to share.

🍮Recipe: The Best Chocolate Cake Ever

Best Chocolate Cake Ever

Probably the cake I am most often asked to bring to a birthday party, Salty’s restaurant at Seattle’s Alki Point published their recipe for their wonderful chocolate layer cake that they call “The Best Chocolate Cake Ever.”

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