Direct response advertising success story

“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor”

Yes, this is a boy seeks girl story.

Gary Halbert, long known for writing tremendously successful direct response ads, created one for himself. Gary wrote and bought a full-page personals ad looking for a woman. Not only did he find a woman—he married her.

Check the download here to enjoy reading the full ad.