Direct Response Advertising Success Story
Famous copywriter Gary Halbert wrote a great Personals ad
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor”
Yes, this is a boy seeks girl story.
Gary Halbert, long known for writing tremendously successful direct response ads, created one for himself. Gary wrote and bought a full-page personals ad looking for a woman. Not only did he find a woman—he married her.
What’s even more amazing about the success of his writing is that he began before the instant response of the Internet, when folks sent in checks to buy products. Then later, he had 800 numbers to get a quicker response.
Forgive the aged newspaper clipping. It’s from 1985. Gary autographed it for me.
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