Legal Expertise, Sponsorships, and Tips to Impress On (and Off) LinkedIn, Plus Wild Horses
Protect, expand, monetize, and dazzle your empire – all topped with chocolate
🎬 Featured Podcast Episode
Legal expert Layne Lyons shares what can go terribly wrong without the right trademarks, policies, and agreements in place that can consume your coffers, your time, and your future. Layne describes the key components for entrepreneurs: course creators, podcasters, authors, coaches, consultants, and content creators to protect their businesses.
Think of all your assets on your site, on other platforms, and the challenges to secure the rights to your brand name, what you create and share.
FYI: Layne leads by example. Check out her site to see the disclaimers, policies, and website.
Check out our interview to get her free checklists for taking an Intellectual Property Inventory and learning the 10 Agreements your business needs.
✂ 3 Favorite Curations
💡Do you have a podcast? Invite prospects to Sponsor an episode with a great landing page. I love this example by Melanie Benson. This works for newsletters too.
I want to share my favorite tips to get more out of LinkedIn, the special platform for professionals making connections and interested in sales.
💡LinkedIn expert Anne Pryor changes her profile frequently. Here’s why you might want to, as well as her full post on the matter:
“I change my banner image each day based on the presentation that I’m giving or client that I’m speaking to. I also add positive quotes each Friday. I consider LinkedIn a ‘flashing digital billboard’ and I have a lot of fun with the images.” Click to tweet.
–LinkedIn expert Anne Pryor
💡I love stories of significant organic growth. Twitter and LinkedIn expert Justin Welsh describes his methods for success in “How to Grow and Monetize LinkedIn.” Pretty impressive. You are sure to take away tips that are well worthwhile.
“Over the last 4 years, my content has been seen 350M+ times on LinkedIn. That content has helped me grow from 0 to 415k+ followers and generate over $4M in income with zero ads.”
–Justin Welsh
🆓 Freebie: Course to Excel on Medium’s Platform
I’m always eager to share great marketing and sales courses, especially free ones. Ayodeji Awosika (aka Ayo) shares a free 5-day course to help you write on Medium’s platform and its publications, a place where writers become thought leaders.
LinkedIn Tip to Increase Your Following, Comments, and Conversions
LinkedIn expert Brynne Tillman guides businesses, especially in the banking and payments space, to improve their connections, thought leadership, and sales. One of her tips is to “Follow & Ring My 🔔for Social Selling Insights.” When you ring someone’s bell, you will get notifications of their latest posts.
Recently Requested
Chocolate Trifle, a recipe to impress.
Wild Horses Should Drag You to These Travel Destinations
Choose a travel destination to see and photograph wild horses. Award-winning wildlife photographer Jorn Vangoidtsenhoven frames these treasures.
📆 Coming Up Next Month: Planning Visually
Have you ever used a Vision Board technique for your life and business planning? It’s a great way to get out of a rut when you brainstorm and get the creative juices going. I’ll share Vision Board Workshop leader Janet Gervers’ interview about the transformation and re-imagining that comes from visualizing your dreams.
🏃 Before You Go
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*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!