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What Is the Average Lifespan of a Blog or Social Media Post?

Updated: Agile visionary Scott M. Graffius crunched numbers for 2023

Evaluate time spent on creation vs. time spent by the audience with messages

Content creators might change how much time they devote and the places where they post messages once they review this chart by agile expert Scott M. Graffius, who updated this chart in 2023 to include blog posts. Notably, both YouTube and Facebook increased time spent.

The chart shares how long it takes a message to be seen by half the entire audience that will catch it.

If you haven’t been spending any time at all on Pinterest and just a little on YouTube, would you change your mind about where you put your efforts?

Find his original chart and the myriad of data sources he used to create it or click the image above:

What is the average lifespan of a blog or social media post? Content creators might change how much time they devote and the places where they post messages once they know. Read on to see what the data says. Share on X

Author

See bio at dmcenter.com/about or linkedin.com/in/jancarroza.