What Is the Average Lifespan of a Blog or Social Media Post?

Agile visionary Scott M. Graffius crunched numbers for 2022

Lifespan (Half-Life) of Blog and Social Media
Evaluate time spent on creation vs. time spent by the audience with messages

Content creators might change how much time they devote and the places where they post messages once they review this chart by agile expert Scott M. Graffius, who updated this chart last July to include blog posts.

The chart shares how long it takes a message to be seen by half the entire audience that will catch it.

If you haven’t been spending any time at all on Pinterest and just a little on YouTube, would you change your mind about where you put your efforts?

Find his original chart and the myriad of data sources he used to create it or click the image above:

What is the average lifespan of a blog or social media post? Content creators might change how much time they devote and the places where they post messages once they know. Read on to see what the data says. Click To Tweet

Author

See bio at dmcenter.com/about or linkedin.com/in/jancarroza.