Best Marketing Podcasts, Lifespan of Social Media and Blog Posts
AI: copyrights and policies, plus an unlikely place for a museum of Western art
📋 Featured Tip
After business coach Ann Carden interviewed me for her podcast “The Expert In You,” she sent three pieces of creative to me to promote our conversation: 1) a graphic, 2) an audio clip, and 3) a video clip. All three pieces were in her brand colors and design. I thought this was a terrific idea and something all of us should do to encourage sharing of our content collaborations.
📰 Recently Published
Once again, Scott Graffius has updated his “Lifespan [Half-life] of Social Media Posts” chart. Note that it confirms the power and value of your blog, that it takes TWO years for a post to realize half its lifetime engagement.
The power of video continues to be reinforced when you look at YouTube’s almost nine-day impact.
Pinterest has a very interesting duration, approaching four months. If Pinterest is not in your plans now, should it be?
✂ Top “Best Of” Favorite Podcasts for Business and Marketing Growth
Podcasts allow business and marketing experts to expand on current trends. The minute I published my book, I knew I needed a podcast venue to explore subjects more deeply and in a much more timely fashion.
As promised, here’s my list of top podcasts I recommend for tips we can all use.
🎙In business and marketing coach Josh Spector’s “I Want To Know” podcast, Josh interviews experts and answers questions of creative entrepreneurs about newsletters and marketing strategies. I always learn something new or get ideas from these episodes, which is why I list it first.
🎙 Social Pros, by business author Jay Baer and his Convince & Convert team, is one of the longest-running marketing podcasts in existence (10 YEARS and 600 shows), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
🎙 Jeff Herring helps content entrepreneurs monetize their efforts in his “Content Profit” podcast.
🎙 Amy Porterfield offers advice and guest interviews about online digital course development, content, email, and social media marketing in her “Online Marketing Made Easy” podcast.
🎙 MarketingProfs podcasts and videos by Ann Handley and her colleagues help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results, with a bent towards B2B.
🎙 Level up your marketing knowledge with daily short videos you can catch on the go and grow your skills with industry experts and agency owners, Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and a top 10 marketer by Forbes).
🎙 The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, they host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and more.
🎙 Each week Social Media Examiner’s Michael Stelzner interviews leading marketing experts across multiple industries and specialties. You’ll discover how successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
🎙 Copywriting expert Andy O’Bryan brings the experience of the past year of the AI Success Club with Denise Wakeman to “AI Success Cast,” a new podcast also focused on helping creators use AI in marketing.
🎙 Joanna Penn’s “The Creative Penn” podcast provides information, inspiration and interviews on writing, self-publishing, book marketing and making a living from writing. Hat tip to author Elizabeth Cottrell for the introduction.
🎙 Ann Carden’s “The Expert In You” podcast made the top 10% globally of Apple’s iTunes while helping consultants level up their businesses and marketing.
Like last month’s best newsletters list, this list is by no means comprehensive, but offers a wide variety of marketing and business expertise from some very smart folks. These are a great starting place, guaranteed to deliver.
💡 How the Cookie Crumbles in 2024
Google’s deprecating third-party data collection in 2024. Are you adapting your marketing?
💡Use the best content formats on LinkedIn for growth by Chris Donnelly via Eric Partaker and Sophie Wade.
💡 Can you copyright AI content?
Get an expert’s opinion here. By the way, have you published a policy on your site to explain how you use AI? You might want to see Wired Magazine’s version.
🆓 Freebie
Find cookies that slow your web page speed down, frustrating visitors. Try this free tool Termly Compliance Scanner.
Coming Up…
I continue to cull recommendations for “best of” lists to share expert sources of marketing and business wisdom that I follow. Next month I’ll suggest some of the best marketing and business books. After best books: blogs. I continue to delve into ideas to help businesses get more business as always ~ for free.
🛣 Road Trips: The James Museum in St. Petersburg, FL
Visit The James Museum of Western & Wildlife Art, a stunning building or gorgeous sandstone, inside and out, it “provides experiences that inspire human connection and transformation through art depicting the peoples, landscapes, and history of the American West, and wildlife of the world.” More than 400 premier works of art including sculpture, paintings and jewelry are on display in the museum’s 26,000 square feet of gallery space.
Really Good Coconut Macaroon Cookie Recipe
This is a favorite quick and easy five-ingredient recipe to delight friends and family.
Let’s Connect! (On Medium for books, course, newsletter, products, and socials).
Before You Go
Do you know someone who might be interested in this newsletter? Share a link.
If you’ve missed or would like to see other newsletters written before I started posting them on LinkedIn, find my archive here.
*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I’m also a member of the Medium Partner Program. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!