Marketing Tools

These are some of my favorite things 🎶. I’m always delighted to share channels, methods and tools that save me money or make marketing just a little easier. First, three favorite platforms, next WordPress plugins and finally Google Extensions.

Image of laptop, notebook, paper, pens that might be used by marketer
Photo by Windows on Unsplash

A2 Hosting

I switched to A2 after a decade at another hosting service. The old company was charging hundreds for SSL and other services I didn’t need and wasn’t using. It was time to bite the bullet and move on.

I am so glad I did. Within the first week, A2 reached out with a list of links to fix, saying I could fix them or pass along to my webmaster and if not, in another week they would go ahead and do it.

Now, that’s a prime example of great customer service! My old hosting company never did that for me. If you are interested, give them a call.

If you are interested, give them a call. If you click this link and buy, I may get credit on my account.

Looking for even more marketing tools & courses? Just a click away.

GrooveFunnels

GrooveFunnels.com is a free software suite where you can build landing pages and funnels, run an affiliate program, plus it includes a shopping cart. This offer may only be up for a limited time, so if you are interested, grab it soon.

According to Groove support: “We are currently giving GroovePage lite, Groovesell, and GrooveAffiliate free for life”).

Should you buy anything beyond the free bundle, I may be compensated at no extra cost to you.

Content Creators Planner

This is my absolute go-to right-hand tool for social media and content scheduling. But it’s WAY more than that.

Commit to your business and marketing goals, create the focused campaign that drives activity to those ends, calendar everything and then analyze your performance all in one place.

I live by the Trello version of this content and haven’t begun to tap into its full potential. I grabbed the print version when it came out, but love the digital speed.

Having the Trello card reminders of steps involved in content creation, viewing quickly what has been published and where next to what’s coming up is invaluable.

I like it so well, I did a video and post about it (below).

Image of Content Creators Planner for Trello board
Why I love Content Creators Planner for Trello

WordPress Plugins

WordPress PluginPlugin Description
Akismet Anti-Spam
Used by millions, Akismet is quite possibly the best way in the world to protect your blog from spam. Your site is fully configured and being protected, even while you sleep.
Better Click to TweetAdd Click to Tweet boxes simply and elegantly to your posts or pages. All the features of a premium plugin, for FREE!
Cyfe
This plugin lets you see your WordPress data inside your Cyfe all-in-one dashboard.
Easy Digital Downloads
Sell your digital products the simple way. Easily build an online store complete with a cart system, checkout forms, reports, coupons, and more!
Easy Twitter Feed Widget
Add twitter feeds on your WordPress site by using the Easy Twitter Feed Widget plugin.
EWWW Image Optimizer
Reduce file sizes for images within WordPress including NextGEN Gallery and GRAND FlAGallery. Uses jpegtran, optipng/pngout, and gifsicle.
HubSpot All-in-One Marketing
Connect forms to HubSpot CRM and email service. HubSpot’s official WordPress plugin allows you to add forms, popups, and live chat to your website and integrate with the best WordPress CRM.
Login LockDown
Limits the number of login attempts from a given IP range within a certain time period.
Really Simple SSL
Lightweight plugin without any setup to make your site SSL proof (recommended by my hosting company).
Social Warfare
A plugin to maximize social shares and drive more traffic using the fastest and most intelligent share buttons on the market, calls to action via in-post click-to-tweets, popular posts widgets based on share popularity, link-shortening, Google Analytics and more. I like the way I can have my Twitter handle automatically added to any shares with this tool.
Sucuri
The Sucuri plugin provides the website owner the best Activity Auditing, SiteCheck Remote Malware Scanning, Effective Security Hardening and Post-Hack features. SiteCheck will check for malware, spam, blacklisting and other security issues like .htaccess redirects, hidden eval code, etc. The best thing about it is it's completely free.
TablePressEmbed beautiful and feature-rich tables into your posts and pages, without having to write code (recommended by my WP theme's creator).
UnsplashSource for free images uploaded into pages & posts with attribution (and nofollow link). Sweet!
Updraft PlusBackup and restore: take backups locally, or backup to Amazon S3, Dropbox, Google Drive, Rackspace, (S)FTP, WebDAV & email, on automatic schedules.
W3 Total CacheThe highest rated and most complete WordPress performance plugin. Dramatically improve the speed and user experience of your site. Add browser, page, object and database caching as well as minify and content delivery network (CDN) to WordPress.
YoastThe first true all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more.

WP Plugin Consideration: The availability or stability of WordPress plugins may change over time. Also, WordPress may issue a warning for possible errors. I like what MaAnna Stephenson of BlogAid, self-proclaimed “geek who can still speak in plain English,” says about plugins when asked “how many plugins can I use?”: “The answer is, as many as you need. And that is the key. Every plugin is a potential security hole and one more thing you have to keep updated and rely on always being available and working. Only use the ones you need and don’t use plugins for things you could manually do on your site. If you’re not using a plugin any longer, deactivate and delete it. Be sure you know what all of your plugins do and that none are overlapping each other in function.”

Google Extensions

Google ExtensionsDescription
Auto Text Expander
Create shortcuts for frequent formfills and responses, such as your guest post pitch.
BublupCollect content to share with one link, such as an Instagram bio link. Great for portfolios!
Click to TweetCreate Click To Tweet shareable links to promote, share & track your content on Twitter.
Google KeepSave things to Keep with detailed notes and labels for retrieval, synced across all of the platforms that you use — including web, Android, iOS, and Wear.
Keyword Surfer from Surfer SEOSee search volumes directly in Google search results.
LoomRecord your screen, voice, and face to create an instantly shareable video.
MightyTextSend & receive text messages on your PC or Mac from Android.
MixDiscover, save, and share interesting things you find on the internet (formerly Stumbleupon).
MozBarSEO toolbar for Page & Domain Authority, keywords, identify link types & export to CSV.
NoisliListen to your own personal sound environment to relieve stress
Pinterest save buttonSave what you find into searchable pins & boards.
Polls for LinkedIn
Enables polls in LinkedIn to capture professional insights, opinions, and sentiments
RetailMeNot
Automatically apply coupon codes & cash back offers to get the biggest savings at checkout.
Similar Web
See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
Twitter Screenshots
Easily capture beautiful, high-resolution screenshot images of Tweets right inside the Twitter website
WebRank SEO
Provides Alexa Rank, Website Security, Server Location, Whois Lookup, Pages Indexed and Backlinks in Google & Bing.

Affiliate Disclosure: I may be compensated (by credits or ¢¢) should you take an action (such as purchase) through an affiliate link. In general, I recommend products and services that my clients, expert colleagues or I have used. As always, affiliate links do not add cost to your choices. Also, when considering any new tool that may affect your business, consult with your IT or legal team as necessary.