Dick Clark’s Drive, Important Social Media Disclaimers, the Advantages of LinkedIn Company and Press Pages, Prospect Nurturing and Productivity Freebies
It’s not about the influencer; it’s about the fans: Notes from Dick Clark to David Meerman Scott
🎬 Featured Podcast Episode
Dick Clark, the Man, the Mentor, & the Marketer: An Interview with Ecommerce Expert Mona Eisman
Mona and I honor Dick’s abilities to get the best out of the people around him, defining his career with core values of authenticity, maintaining a good reputation, and leading by example. As an “influencer” before it became a term, he understood the power and responsibilities of personality, using his celebrity to launch products and events so prolifically. Watch as Mona shares insights that are as true today as when Dick built his businesses.
✂ 3 Favorite Curations: Benefits of Disclaimers, Press and LinkedIn Company Pages
💡Add Disclaimers to Your Facebook Groups to Protect Your Business
A legal expert in trademark and business law for women entrepreneurs, Layne Lyons helps you protect yourself on social media with these steps you can take in “How to Protect Yourself on Social Media.” These are some great tips you probably haven’t seen anywhere else. If you have a Facebook group, you’ll watch to read this and follow her recommended steps.
💡11 Press Page Examples [+How to Build One}
“A press page can help external stakeholders find the information they need without contacting your team, and in the case that they need to speak to someone, contact them directly.” Learn what you should include to create a great Press Page on your site from HubSpot, maker of software products for inbound marketing, sales, and customer service.
💡 Building Your Company Page on LinkedIn with Michelle J. Raymond and Lynnaire Johnston [Video]
Grab new opportunities to create company pages for books and podcasts and to comment as your company. Run LinkedIn Lives and audio events from your page. Watch this interview and consider your options to approach LinkedIn as a team sport.
🆓 Freebie: Course to Nurture Prospects
I love sharing free courses that are worth every minute. Here’s one by author and marketing & business growth speaker David Meerman Scott, offered by HubSpot that I thoroughly enjoyed and highly recommend: “Turning Customers Into Fans.”
📅 Going on in June: Vision Board Workshop
For folks who need to increase their focus and reduce stress, check out Janet Gervers’ Live Guided Vision Board Workshop on June 21.
🔧 Productivity Tools: Newsletter Reader
🆓 Unclog Your Inbox – It’s Free!
Tired of sifting through newsletter subscriptions to find important emails, I latched onto Yakread. It’s better than the defunct old Google reader because you don’t need an RSS feed link. As you sign up for a subscription use your unique Yakread email address. Your subscriptions to your Yakread account (yes, there’s also an app).
⏩ Coming In Next Month’s Issue
Learn how to drama-proof your business with legal expert Layne Lyons as we talk about trademarks, legal agreements, and policies to protect every business, large or small.
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