Best Marketing Blogs, Better Engagement With Courses and Newsletter Emailing Tips
Speed up the know, like, and trust cycle
📰 Featured Post
Shorten Your Sales Cycle With Video: Introduce Prospects To Your World Before You Meet
How often have you repeated the same sales script during a first phone call with a prospect? That repetition gets tired and may eventually sound tired.
I’ve often wondered why businesses of all sizes don’t use video, email, or even PDFs to share basic concepts shared in initial sales calls in a simple self-guided course. Share on XMake your first call more meaningful by making a little basic education available.
Videos are so easy and inexpensive to create today. To me, it’s a wonderful opportunity to intrigue audiences, not only to generate inbound traffic, but also, to attract qualified prospects.
Even a short email series can convey introductory concepts, speeding up the customer journey to know, like, and trust you.
Read my full post in “Shorten Your Sales Cycle With Video: Introduce Prospects To Your World Before You Meet” to get more ideas.
💡 If doing a course makes sense to you, take it further with digital course coach Amy Porterfield’s podcast episode: “Stop Leaving $$ On The Table — Add A Digital Course To Your Biz (Here’s How!).”
Amy shares three types of courses so you can see what appeals to you. (See how smartly she slips the audio into the header of the blog post page. It’s a great idea you might want to steal.)
💡 How many emails does it take for a prospect to buy? Digital writing coach Nicolas Cole has the stats.
It’s TWENTY!
Check out his case study.
💡“Every year, identify one new way to make money.”
That’s one great takeaway from email consultant Dan Oshinsky’s “25 Rules for Running a Great Newsletter” (via newsletter and business coach Josh Spector). Especially in light of Google’s deprecation project regarding third party tracking cookies, it’s more important than ever to take Dan’s advice to “start collecting more than an email address.”
Dan also stresses the need to give value in return, not only for information you want to collect, but also when asking for a reply to an emailing. Asking for a reply let’s your email providers take note of the engagement of your audience. Mailbox services track response activity which can hurt your message deliverability.
You don’t want to look like a spammer.
I want to share one more point I highlighted: “Win back your inactive readers, or let them go.” There is an expense, however small, to carrying a list of old email addresses of uninterested subscribers. As what your readers care about, or what you care about, changes, interest lags.
Read more about Dan’s 25 rules and advice and other recommendations here.
I’ve published Best Free Courses, Best LinkedIn Experts, Best Newsletters, Best Podcasts and Best Marketing and Business Books. Here’s my short list of top marketing blogs you might want to browse and subscribe to. These experts all walk the walk.
Best Marketing Blogs
SME publishes online magazines, blogs and podcasts about how business people can use social networks
2️⃣ Seth Godin:
Author, blogger, teacher trying to turn on lights, inspire people and help them level up.
3️⃣ Emarketer:
“Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.”
4️⃣ HubSpot:
HubSpot’s company and culture are “a lot like our product. They’re crafted, not cobbled, for a delightful experience.”
5️⃣ Orbit Media:
Practical tips for content marketing, AI, SEO, GA4 and web design.
6️⃣ Content Marketing Institute:
“Our mission is to advance the practice of content marketing through online education and in-person and digital events.”
7️⃣ Copyblogger:
“We don’t just teach content marketing. It’s how we built our company.”
8️⃣ Digital Marketer:
Digital Marketer combines the largest community of digital marketing pros on planet Earth with the “best dang digital marketing training you’ll find anywhere.”
9️⃣ the Current:
A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.
🔟 Moz:
Moz is excited to simplify SEO for everyone through our software, education, and community.
Free Tool of the Month: AI Image Generator
Canva, a popular graphics program, also includes an AI image generator, called Magic Media, in its free version.
Great Summer Salad Recipe
Originally from Sunset Magazine, this is a terrific Asian Napa cabbage salad for company, special occasions, and potlucks.
Let’s Connect! (On Medium for books, course, newsletter, products, and socials).
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