Jazz Up Your Marketing Mix with Promotional Products
Turn heads with your networking ingenuity
Getting crickets? 🦗🦗🦗
Keeping budgets tight is an integral part of my nature. That’s why social media appeals to me; and emailings for their low cost and excellent conversion rates. But I love changing it up with promotional products. You don’t need to bust your budget. Sending something by snail mail can help you stand out when you are getting crickets. 🦗🦗
You don’t need to necessarily spend the extra $$$ to brand items. Just a letter or card will be appreciated. However, useful branded items make a statement for a long time to come. I use items I got as a media buyer years ago: apparel, pens, tote bags, desk pen holders and clocks.
As you plan future promotions, tie items into your themes: for holidays, launches for new products and services, trade shows and conferences. This is where it gets fun. Brainstorming what could make a special impression will add a new dimension to your campaigns.💡 Looking for ideas to impress your prospects? 📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social… Click To Tweet
📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leaves a lasting, meaningful impression.
📥 Offline direct mailings make cost-effective interactions.
Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.
✧ How promotional products are part of relationship and direct response marketing
✧ Ways to measure ROI for direct mailings
✧ Timing for your events with promotional products
✧ How they are much more than “giveaways”
✧ A neat way to send a proposal in a branded package that might surprise you
Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.”
Head over to my post: Use “Dimensional” Mail to Make a Memorable Impression for more ideas.