Resources

Find the marketing & business resources you need

The constant flood of marketing tools is completely overwhelming to me. And I’ve been doing this for a while. That’s why I have curated my favorites with those recommended by clients and colleagues – for you.

I welcome feedback on your experience with tools and firms. In the last year, I’ve matched companies with pay-per-click, graphics, fulfillment and a direct response TV agency and enjoyed happy feedback.

As always, vet each vendor, check reviews and case studies. Call references to help make good choices. As appropriate, check with IT and legal team members re: possible compatibility and compliance issues.

If you’re looking for something and don’t see it here, holler and I may have suggestions.

Personally, I try to keep costs down with as many free solutions as I can. Sometimes, however, you need to upgrade to get the features you need. Services that are freemium today may change their models. As things keep changing, some channels, methods and tools fade away.

Check out my big list of Freebies and free Courses, marketing and business books in Recommended Reading, Experts I Follow, favorite WordPress plugins and useful Google extensions. I may earn credit or small change if you click through and take action; I’ll indicate such affiliate links (affiliate disclosure).

Watch for additions.

Some of my favorite marketing things

Direct mail is a fabulous way to make connections that matter. That’s why I’ve posted some favorite premium ideas at Amazon  (I do get a small referral commission should you choose to buy one of these items). This is an inexpensive way to make a big impact. Even if it’s just a thank-you card.📫

Amazon Marketing Books

See my favorite marketing books on Amazon.

Email marketing

It should not be a surprise that email marketing continues to be successful. MailChimp stats indicate that the average open rate is over 20% with click-through rates over 2.4%. Loyal, previous customers are ready buyers and nurturing by email just costs pennies. MailChimp’s free service allows up to 2000 subscribers and 12,000 emails per month.

Any email service should offer an environment that meets the CAN SPAM law requirements to unsubscribe, or opt-out, maintain a suppression list of those who have opted-out and provide proper contact information of the sender.

Payments

Choosing a credit card processor is one of the most important decisions a retailer can make. Some focus on ecommerce, some on brick and mortar retail and others accept high-risk merchants. Contracts are negotiable. It’s important to find a trusted, experienced firm with services to help prevent fraud. Contact me and I’ll be glad to recommend a payment processor you can trust.