Rockin’ Review of “Rockin’ ROI”

Recommending this read for eCommerce launches

I was delighted when my good friend, Laurie Beasley, President of both Beasley Direct and Online Marketing and the Direct Marketing Association of Northern California, offered to review my book: Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing. I’ve known Laurie for over two decades and consider her to be a diva of direct response promotion. We share a passion for squeezing the most out of every dollar and agree on the importance to measure, analyze and tweak campaigns to maximize results vs. dollars spent. Honestly, I recommend her company frequently to companies seeking offline as well as online marketing guidance. I have been both a client of hers and one of her contractors as well.

I’d like to share a highlight of the blog post review that capsulizes this drive in our careers.