Grab this marketing ebook to bootstrap your business profitably & get 7 templates for planning & productivity.
☛ Startups without funds grab marketing advice and gradually add new ad methods to ramp up their business with this ebook and complementary templates.☚
☛The ebook☚
Written to help friends and family market their small businesses, it’s structured to help set up a strong foundation of site, social media and other materials. Next, Rockin’ ROI takes you through content development strategies, and finally, starts promotion with free methods first, followed by increasingly more expensive ones.
The goal throughout is to get entrepreneurs to track results and adjust to continually get increasingly better results.
✧ 113 pages ~ Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing
☛ The spreadsheets☚
✧ 7 spreadsheet templates
I’ve used the Discovery questionnaire and 6 templates for myself and my clients. That’s why I’m sharing them. The Rockin’ ROI ebook provides instructions for all of the templates.
1) Discovery is a process to identify FULLY all the needs, goals and wishes that affect a business or project. Use the 200+ questions for business planning, Mission, Vision and Values development or to create an elevator pitch. Skip ones that don’t apply.
2) The Competitive Statistics spreadsheet lets you learn from what you like and don’t like about messaging of other companies. Get inspired by what you admire.
3) Use the Marketing Budget Calculator to evaluate your costs and determine what you can afford to spend on marketing. Try out different levels of profit to see what it takes.
4) Next, lay out the events that you need to plan for the upcoming 12 months in your Editorial Calendar. What industry or community events, holidays, new product launches or other activities do you need to rally marketing materials and promotion for?
5) Keep a running log of content you create, such as blog posts, so you can always put your hands on it quickly. Speed up updates and changes for different formats and opportunities with the Content Inventory Template.
6) Different from the Content Template, the Image Inventory Template helps you track individual creative images you make, collect or buy.
7) Finally, use the Benchmarking Templates to measure your progress and enjoy the results of your hard work.
You’ll receive these formats of PDF files:
o PDF
o A4
o A5
o Excel file tracker spreadsheets
You’ll also get a password-protected location to get updates to your materials. Please note the password is case-sensitive.
If you like this planner, you might like my “Content Creation: 365 Story Ideas in 5 Minutes a Day” planner to help connect with key targets who can transform your business.
Your purchase does not include the right to distribute or sell this planner to others. This is a printable, digital download. Nothing will be shipped to you.