“Saving businesses and saving jobs” through strategic investing
Learn how strategic business investments help companies survive downturns, while creating a win-win for all parties.
Tagged: DRTV
Jumpstart ROI With Paid Media Measurement
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Direct Response Television Savings
Surefire way to reduce TV ad costs Every TV advertiser should seriously consider using direct response television to stretch media dollars. The cost of direct response TV air time is generally half that of...
How to stretch a TV media dollar: Traditional plus Direct Response
Direct response adds accountability to any campaign while taking advantage of lower pricing. Why DRTV Commercials Cost So Much Less A TV direct response rate card is based upon the premise that an advertiser...