marketing strategy Archives | Center for Direct Marketing

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Business planning / Campaign management / Competitive / Content / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

Content / Good examples / How-to / Marketing strategy / Project management / Templates

July 28, 2017

Create your editorial calendar

Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet...

Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Business planning / Marketing strategy

June 2, 2017

Diagram your customer lifecycle

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...

Competitive pricing is an important part of market research

Analytics / Competitive / How-to / Marketing strategy / Templates

May 25, 2017

Know your competition

Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close...

Tagged: marketing strategy

Create your editorial calendar

Marketing return on investment

Diagram your customer lifecycle

Know your competition

Connect on Twitter

Blogroll

Categories

Tagged: marketing strategy

7 great free templates for business planning, marketing strategy and productivity

Create your editorial calendar

Marketing return on investment

Diagram your customer lifecycle

Know your competition

Connect on Twitter

Blogroll

Tags

Categories