marketing strategy Archives - Center for Direct Marketing

Lifespan (Half-Life) of Blog and Social Media

Campaign management / Content / Marketing / Marketing strategy / Productivity / Social media

September 27, 2022

What Is the Average Lifespan of a Blog or Social Media Post?

What is the average lifespan of a blog or social media post? Content creators might change how much time they devote and the places where they post messages once they know. Read on to see what the data says.

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Good examples / How-to / Marketing strategy / Productivity / Social media

September 27, 2022

Get “the Cheat Code” to Win More Frequently in Social Media Marketing

Justin Welsh grew his Twitter followers to 315k in 7 months. However, he doesn’t use Twitter to sell – yet. Get his “Cheat Code” to win more frequently in social media marketing.

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Business planning / Content / Good examples / How-to / Marketing strategy / Productivity / Project management / ROI

September 25, 2022

Find Shortcuts to Success

Reduce the frustration of poor results when you analyze the potential for the effort, in time and cost, before you tackle projects.

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Image of promotion for Feel So Alive interview with Jan Carroza of Center for Direct Marketing

Campaign management / Direct Response Advertising / How-to / Marketing / Marketing strategy / Networking / ROI / Sales / Social media

July 4, 2020

Covid: Marketing Tips

Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.

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One of Wall Drug's famous outdoor billboard signs

Affiliate marketing / Marketing strategy

November 19, 2019

Wall Drug: Giving first since 1936

Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.

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Image of the words free; that means no charge and cash register

Business planning / Campaign management / Competitive / Content / Freebies / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 Great Free Templates for Business Planning, Marketing Strategy and Productivity

Grab killer tools to make assessment, organization and analytics easier Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve...

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Content / Good examples / How-to / Marketing strategy / Project management / Templates

July 28, 2017

Create Your Editorial Calendar

Laying out an editorial calendar for all stakeholders lets management and marketing understand assignments to create and deliver great assets.

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Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing Return on Investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

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Business planning / Marketing strategy

June 2, 2017

Diagram Your Customer Lifecycle

Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...

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Competitive pricing is an important part of market research

Analytics / Competitive / How-to / Marketing strategy / Templates

May 25, 2017

Know Your Competition

Research on competitors drives pricing, product and marketing strategies. Get your own template for free with a video to guide you.

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Tagged: marketing strategy

Find Shortcuts to Success

Wall Drug: Giving first since 1936

Create Your Editorial Calendar

Marketing Return on Investment

Diagram Your Customer Lifecycle

Know Your Competition

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Tagged: marketing strategy

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