Covid: Marketing Tips
Robin Forster of Feel So Alive interviews Jan Carroza of Center for Direct Marketing to explore 10 tips for small business marketers during the Covid pandemic.
Tagged: marketing strategy
Wall Drug: Giving first since 1936
Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.
7 great free templates for business planning, marketing strategy and productivity
https://dmcenter.com/dmcenter_editorial-calendar/Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...
Create your editorial calendar
Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet...
Marketing return on investment
Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...
Diagram your customer lifecycle
Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...
Know your competition
Insights drive pricing, offers, SEO and marketing strategies Research your market and competitors before you configure offers and decide pricing on products. This exercise is valuable to get insights that will help you close...