Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Tagged: performance-based marketing
Jumpstart ROI with paid media measurement
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Bootstrap your marketing
Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their...