Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.
Tagged: performance-based marketing
Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...