Brand vs. Direct Response Marketing: How to End the War So Everybody Wins
Aligning testing and review aspects of direct response with the best of branding works when you focus on customer goals.
Tagged: performance-based marketing
Affiliate Marketing Course for SMEs
Brands can’t ignore affiliate marketing anymore. ‘Publishers are bridging the gap between digital and offline to generate in-store, in-app and call center traffic,’ according to Nicole Ron, VP Marketing, Product Marketing & Business Systems, of CJ Affiliate.
Managing direct response marketer expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Jumpstart ROI with paid media measurement
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Bootstrap your marketing
Stretch your marketing dollars with any of a plethora of today’s performance-based media choices. Even the most-strapped entrepreneur can build an audience, engage with prospects and customers, basically for free, using social media, their...