Get pumped about your business prospects

Visualize perfection to achieve it with Samantha Hartley

Image of vision board with post-its of words and phrases to describe a company's vision statement.
Brainstorm and craft your vision statement to get and share the clarity of your business goals for your team and partners.

Too few of us create really good Mission, Vision and Values statements. We can all benefit from the focus such an exercise presents. Visioning is just for big companies such as Coca-Cola; it’s important for entrepreneurs too.

"Visioning puts you in a position of clarity, control and decisiveness – and that leads to the kind of action that grows your business." Click To Tweet

Business growth partner Samantha Hartley shares how a vision statement, different from a mission statement, helps guide people to “get clear” on what they want. The focus derived from that process improves results personally and professionally.

Watch this video to learn how to do this “visioning” to get a better picture of:

  1. Your business goals
  2. Your perfect client
  3. What you want from partners, and even
  4. Your perfect day

Samantha defines visioning and gives an excellent process example related to joint venture or strategic partnerships. She’ll clear up the confusion about vision vs. mission too.

You’ll want to brainstorm, whether with a team or by yourself, to craft a vision statement that you can boil down to a simple one-line statement. Read this new mantra each day to visualize and achieve your goals.

Coca-Cola’s vision statement, for instance:

“Loved Brands, Done Sustainably, for a Better Shared Future.”

“Our vision is to craft the brands and choice of drinks that people love, to refresh the in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”

Find Samantha on her site EnlightenedMarketing and her Profitable Joyful Consulting Podcast.

For more about business planning, you might like “Sharpen Business Focus through Discovery” and it’s companion “Discovery Questions” downloadable exercise with 200+ questions to help define what you or your client really want from their business or project.

Photo by Polina Zimmerman from Pexels


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