Compelling Interviews, Engaging Newsletters, AI-powered Content, Tracking Results with Your Network, a Mission/Vision Exercise, Plus a Historical California Mission and an Easy Almond Biscotti Recipe
Impress the media, shepherd connections, & zero in on business waypoints, while exploring a California side trip and tasty biscotti
🎬 Featured Post
How to become a “media darling” loved by the media from publicist and press relations expert Joanne McCall
📺 For authors who might be scared to approach the media to interview you about their book
Find out how media publicist and trainer Joanne McCall coaches her clients to deliver compelling interviews as we discuss her new book Media Darling: Shine Through Every Interview.
📣 Joanne coaches nonfiction authors and business leaders to capture media attention and deliver compelling interviews. She has helped the likes of Brian Tracy, Ken Blanchard, Dave Ramsey and Dr. Richard Bandler position, craft and deliver messages and become Media Darlings, loved by media everywhere.
Joanne packs a TON of great advice in this 30-minute chat.
Get answers: how experts engage media, potential partners, and newsletter subscribers, how entrepreneurs use AI-powered writing for marketing, with ideas for a romantic California road trip and a biscotti treat. Share on X✂Curations
I like to share favorites to show off the smarts of marketing experts that I follow:
💡 9 Things Every Publicist Does (Differently) by Penny Sansevieri, featured in Huffington Post
💡 6 Entrepreneurs Share Their Strategies for Successful Integration of ChatGPT into Marketing by digital marketing expert Denise Wakeman
💡 Josh Spector is an expert on Newsletters and growth. Check out his library for a treasure trove of great advice.
🔧Marketing Tool
Meet Someone New Every Day Planner
Because you can never have too many connections, use this tool to track activities as you develop opportunities with connections. I created this planner for myself, not only to make sure I followed up on possible ventures, but also to track the success of these efforts. Now, you can use the same template to see your progress too.
☛ Expand your audience with this planner to Meet Someone New Every Day. Improve your professional and personal life by making the effort to meet people who could transform your business. Create a new enriching habit! ☚
🆓Freebie
Sharpen Business Focus Through Discovery Exercise
Shape funding and planning strategies for businesses and nonprofits
I’ve used this selection of 200 questions to help clients and startups craft mission, vision and value statements, business plans and executive summaries, write tag lines, define targets and keywords, and even carve out cornerstones, such as naming an entity, its products, services or web domain.
Stakeholders delve through strengths, weaknesses, opportunities and threats (SWOT), extracting and shaping concepts that provide perspective of the future.
Download for free and start this exercise to sharpen your business focus.
🛣 Roads Less Traveled: Must-See: San Miguel Arcangel Mission
Visit Mission San Miguel Arcangel
California Gem On Hwy 101 near Paso Robles
Go back in time, walk the grounds virtually in this post. See how the Spanish and visitors lived and worked.
⏩Next Time
I’ll share 30+ ways to boost engagement using other people’s platforms with links to free courses to learn from the best.
🥖Recipe: Almond Biscotti
An easy biscotti recipe that makes any morning or tea time special. Great snack food for short or long road trips. This recipe also makes a great gift (ships well) or hostess present.
🏃Before You Go
Do you know someone who might be interested in this newsletter? Share a link.
If you’ve missed or would like to see other newsletters, find them here.
Let’s Connect!
*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!