Updated October 16, 2025
Latest newsletter roundup:
Lead magnets are a great way for authors to build their following, to earn know, like, and trust. What’s more lead magnets can become microproducts. Read my list of 70+ ideas.
Latest interview
An important interview…We make 35,000 decisions a day.
Wouldn’t it be nice to have training to help you navigate obstacles of decision-making and improve your outcomes? Making smarter decisions come more easily, more naturally can be a huge game-changer.
Watch turnaround specialist Alexander Devereux explain why the process of decisions is critical to success in: “Making Better, More Reliable Decisions for Better Business Outcomes.”
Highlighted Medium post:
“30 Ways to Leverage Other People’s Platforms (OPPs) to Increase Awareness, Credibility, and Revenues“
Focus on free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs.
Rockin’ ROI
Here’s the paperback version of my book: Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Latest book review: Laurie Beasley of Beasley Direct and Online Marketing shares her take on Rockin’ ROI.
Grab my 7 free marketing and business templates here.
Passion for freebies:
I am always looking for the best channels, methods and tools and I delight in sharing them, especially free ones. Here’s my collection of free online marketing and business courses.
Photo credit: Chris Montgomery on Unsplash
Finding Community
Here’s one of my favorite free marketing hangouts run by business and marketing growth coach Josh Spector: Newsletter Creators, on Facebook. Join to get tips, learn from the community, and find supporters.
I love a great road trip and surprises found on these visits
Rains bring amazing changes with snow and a lake in “Surprising Death Valley.”
I enjoy cooking for friends
Sharing a collection of favorite recipes that gets updated constantly. Try the latest: Coconut Macaroons, a five-ingredient recipe made in minutes. Makes a great hostess gift.
Disclaimer: Some links on this and other pages of this site may be affiliate links. If you click and purchase from them, I may get a small spiff or credit.